What is Two-way messaging?
Two way text messaging is the ability to send and receive SMS messages.In order to use two way messaging, you need to have a virtual mobile number (VMN), a dedicated shortcode, or a rented keyword on the shortcode. Any of those three allow you to receive messages.
2–Way SMS user can send and receive SMS through a web messaging platform by using complete solutions or APIs.
Two-way messaging Advantages
Build your database
Building an extensive database, especially when you’re actively running SMS marketing campaigns, is often a top priority for businesses. And one of the easiest ways to grow your database is through competitions and giveaways.
Streamline your business processes
Two way messaging is perfect tool for streamlining everyday processes and communications. With the benefits of automation at your fingertips, you can set up booking and appointment reminders, which customers can respond to quickly and easily.
Gaining valuable feedback
Two way SMS makes responding to feedback requests, quick and simple for customers, making them much more likely to be involved.