Every business or platform requires regular updates and upgrades to cope up with market demand and need of their clients. Over the years Messaging industry in India has evolved very rapidly. The biggest gainers were agreegators, who have shared their platform to smaller resellers. Over the period of time, volume of Messaging entities increased many fold, and the platforms shared by agreegators started crashing. And in this case biggest losers were sms resellers. Some case of data theft by agreegator were also reported by resellers as they were using a shared platform. Even after knowing all these facts, it was difficult to pull out form that platform as, there was no easy option to migrate from agreegator panel. This was the time, when resellers started understanding the technology and business model and started hunting for their own SMPP sms panel and SMPP gateway. We could easily make out from keyword search results of a leading search engine that keywords like best SMPP sms panel, SMPP gateway, SMPP software India, SMPP service prodiver india were trending on the top. Now the challenge shifted from data security to technology know how. We, at Hex Wireless, understood the pain of resellers and came up with the idea of empowering resellers, with a state of art technology product iText Web under brand name Power SMPP. We have designed a SMPP SMS panel, which has online admin module and management services. Our main objective was to make the things very simple and no technical knowledge is required to operate this product. The biggest advantage for resellers was that, now they were owner of their own SMPP panel. Now they have a technology company supporting them on day to day basis to enhance their own product. They can customize their SMPP panel easily. They can add features of their choice. True freedom. Since the entire application was hosted on their server, there was no worry of data security. Moreover they are not bound to use any specific SMS gateway. Now they are free to add any number of external SMPP gateway into their application and also design load balancing to handle large SMS campaign. Additional plugins such a Missed Call, Voice SMS, Short code and Long code, has further empowered them to showcase their entire product range on a single panel along with Do It Yourself business model.